Entries by Stephen Powell

Beware Sucker

Studies by the University of Illinois show the name of dessert influences the sale of a product. A desert doesn’t need to taste better than another desert. The name alone will sell a desert. Example: regular Chocolate Cake named Double Chocolate or Black Forest will suggest that it is better. Studies also show when the […]

World War II and Short Skirts

During World War II fabric was rationed. Women came up with the idea that shortening the length of skirts during hard times wasn’t such a bad thing. They realized it could lure men while their sweethearts were at war. Since ladies only wore skirts, the only choice they had during the war was to wear […]

Tea

If you think bottled and instant teas are the same as brewed teas, think again. The US Department of Agriculture states that brewed teas offer more disease fighting amounts of antioxidant. In my childhood, women loved having tea parties. When I was a child I didn’t understand why mommy enjoyed them. Instead of preparing herself, […]

Jell-O® and Nails

Jell-O it tastes good, it looks good, and it’s wiggly. Nails need gelatin or keratin, which is a protein. Nails hold water. If they’re full, they are soft and tend to split.

Coca-Cola®

As a young girl, I would go to Philly weekly with my grandma Mary, to see her sister Auntie Sharp. Many times on the way home I’d get a tummy ache from all the goodies I ate. My mother would give me a teaspoon of Coca-Cola® syrup from the drug store, which seemed to make […]

WORK IS A PART OF LIFE

A workforce giant keeps the world strong. None have said they are who they are (just because). Don’t suck the soul out of a workforce giant who keeps this world movin’. Take a sneak preview of the workforce giants below.

Bud – Bud – Bud

I’ve watched this young lad grow into manhood using his talent to build a total industry foundation. It was nothing to see Bud sitting in my NYC office on 38th in the wee hours of the night planning his next event after a hard day at work. While I have always addressed him as Bud, […]

Everlast

If you use Everlast products than you’d know how good they are, however, you may not know how good Everlast is behind the scene. Running a company this size is a lot of work. I meet the staff, the salesman, and the boxing team a few times a year and they’re all a bunch of […]

Diadora Shoes Company

When you think of a shoe being around for fifty years Diadora should come to mind, an Italian footwear manufacturer. Diadora ask the consumer their opinion. The company has always been dedicated to the quality of the shoe.

And1®

What can I say about And1®, plenty? While filming a feature, the UPS and FedEx trucks were delivering hundreds of dollars worth of merchandise from And1® to the children on the set. And1® is different than the average company who puts demands on the Production Company. Usually the companies want a guarantee that their clothing […]